CRM Agency in Kent
Build stronger customer relationships and increase repeat sales with CRM and email marketing that keeps your brand front of mind, nurtures leads automatically, and reaches customers with the right message at the right time, so you only focus on people who are ready to engage, buy or get in touch.
What is CRM?
CRM, or Customer Relationship Management, is a way of organising, managing and improving how your business communicates with leads and customers. It brings all your customer data, conversations and interactions into one place, making it easier to understand who your customers are, where they are in the buying journey, and how best to engage with them.
A CRM system works by tracking every touchpoint, from first enquiry and form submission to follow-up emails, calls and repeat purchases. When combined with email marketing and automation, CRM allows you to send timely, relevant messages based on customer behaviour, helping you nurture leads, increase conversions and build long-term loyalty without relying on manual follow-ups.
At WAX, we set up and manage CRM systems that are tailored to your business goals. From contact management and pipeline tracking to automated email sequences and performance reporting, we help you turn enquiries into customers and customers into repeat business, all while keeping your data organised and actionable.
Why work with me?
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SMEs
I only work with SME’s. Local custom goes a long way.
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Quality
Real leads from real people generates real growth.
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Affordable
No big agency costs. No hidden fees. No generic strategies.
CRM Services
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We set up your CRM to match how your business actually works, ensuring contacts, pipelines and data fields are structured properly from day one. This gives you a clear view of every lead and customer, with everything organised in one place and ready to scale as you grow.
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We build automated workflows and email campaigns that nurture leads and follow up with customers at the right time. From enquiry responses and reminders to onboarding and re-engagement emails, we help you stay consistent without relying on manual chasing.
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We track how leads move through your sales pipeline, identifying drop-off points and opportunities to improve conversions. With clear reporting and dashboards, you’ll always know what’s working, what isn’t, and where revenue is coming from.
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We continuously refine your CRM and email marketing based on performance data and customer behaviour. As your business evolves, we optimise automations, messaging and processes to increase efficiency, improve conversion rates and drive long-term growth.
About
I’m Max, founder of WAX. A nimble search engine marketing agency based in Sidcup, Kent. We provide bespoke digital marketing solutions for small businesses like you. Our goal is simple, get your brand seen by the right people, at the right time. PPC, SEO & Local SEO is what we do best. Read more here.
"I actually didn’t want to leave this review because I want Max all to ourselves. He's so good at what he does - A pure lead generator! Money well spent!"
— Artificial Grass Installers
FAQ’s
1. What is CRM and how does it work?
CRM, or Customer Relationship Management, helps you organise and manage your relationships with leads and customers. It stores contact details, tracks interactions, and records every stage of the customer journey, from first enquiry to repeat purchase. By centralising your data, CRM makes it easier to follow up at the right time and improve conversion rates.
2. Do I need a CRM system for my business?
If you’re generating enquiries, managing customers, or following up manually, a CRM can save time and prevent leads from slipping through the cracks. It’s especially useful for growing businesses that want better visibility over sales pipelines, automated follow-ups, and clearer reporting on performance.
3. How does CRM work with email marketing and automation?
CRM systems integrate with email marketing to send personalised, automated messages based on customer behaviour. This could include enquiry responses, follow-ups, reminders, or re-engagement emails. By combining CRM and automation, you can nurture leads consistently, improve customer experience, and drive more sales without manual effort.