PPC Agency for Small Business
Drive more local enquiries and grow your small business with PPC campaigns designed to put you at the top of Google when customers are actively searching for your services.
What Is PPC?
Pay-Per-Click (PPC) advertising is an effective way to put your business in front of people who are actively searching for your products or services. By bidding on the right keywords, you only pay when someone clicks your ad, giving you measurable results and direct control over your marketing spend.
But while PPC is highly effective, it’s only one part of a winning search engine strategy. Running PPC alone can leave opportunities on the table, which is why we don’t just offer PPC management in isolation. WAX provides a complete Search Engine Marketing (SEM) service that also includes SEO, Local SEO and general website optimisations. It’s clear to see that Google isn’t the only platform people use nowadays, that’s why our job is to ensure we can capture customers across the entire purchase/lead journey.
Why work with me?
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SMEs
I only work with SME’s. Local custom goes a long way.
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Quality
Real leads from real people generates real growth.
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Affordable
No big agency costs. No hidden fees. No generic strategies.
PPC Services
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Comprehensive analysis to identify high-intent keywords that capture the right audience and reduce wasted spend.
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Creation of campaigns and ad groups designed for clarity, relevance, and long-term scalability.
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Development of compelling ad copy with ongoing testing to increase click-through rates and maximise engagement.
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Continuous optimisation of bids and budget allocation to achieve strong ROI while maintaining cost efficiency.
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Setup of PPC performance tracking with clear reporting on traffic, and conversions to measure progress and guide future improvements.
Who I work with…
I’m looking for small businesses in Kent & South East London. I provide tailored solutions that help businesses grow. From being seen by the right people to increasing lead volume quality and securing more projects, I’m here to help your business thrive.
"I actually didn’t want to leave this review because I want Max all to ourselves. He's so good at what he does - A pure lead generator! Money well spent!"
— Artificial Grass Installers
FAQ’s
1. How does PPC advertising work?
PPC (Pay-Per-Click) advertising lets you display ads on search engines like Google and only pay when someone clicks. You bid on keywords related to your products or services, and your ads appear when people actively search for them; putting you in front of high-intent customers at the right moment.
2. How much should I spend on PPC?
There’s no one-size-fits-all budget. It really all depends on your industry, goals, and competition. At WAX, we start by identifying the most relevant, cost-effective keywords for your business, then optimise campaigns to get the best possible return on ad spend. You’re always in control of your budget and can scale as results grow.
3. What’s the difference between PPC and SEO?
PPC delivers instant visibility by placing your ads at the top of search results; you simply pay per click. SEO focuses on earning organic visibility over time. The two work best together: PPC drives quick, measurable leads, while SEO builds long-term trust and authority. Combined, they form a complete Search Engine Marketing (SEM) strategy.