SEO Agency for Small Business

Drive more local enquiries and grow your small business with SEO work designed to put you at the top of Google when customers are actively searching for your services whilst not paying for each individual click.

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What Is SEO?

Search Engine Optimisation (SEO) is all about improving your website’s visibility in organic (not sponsored) search results. When done right, SEO helps your business appear higher on Google and other search engines when people search for your products or services; this approach driving long-term, sustainable traffic without paying for every click.

While PPC delivers instant results, SEO builds authority and trust over time. It involves optimising your website’s structure, content, and technical performance so search engines can understand and rank it effectively.

At WAX, we don’t treat SEO as a standalone service. It works best when combined with PPC, social media and general website optimisation as part of a complete Search Engine Marketing (SEM) strategy. With more people using multiple platforms to research and buy, our goal is to make sure your business is discoverable at every stage of the journey; not just on Google, but wherever your customers are searching.

Why work with me?

  • SMEs

    I only work with SME’s. Local custom goes a long way.

  • Quality

    Real leads from real people generates real growth.

  • Affordable

    No big agency costs. No hidden fees. No generic strategies.

SEO Services

  • Analysis of search trends and competitor data to identify the most valuable keywords for long-term organic growth.

  • Optimisation of titles, headings, meta descriptions, and content to improve search engine visibility and user experience.

  • Ensuring site speed, mobile friendliness, crawlability, indexing, and overall website health meet search engine standards.

  • Development and refinement of content designed to rank well, answer search intent, and attract high-quality traffic.

  • Setup of SEO performance tracking with clear reporting on rankings, traffic, and conversions to measure progress and guide future improvements.

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Who I work with…

I’m looking for small businesses in Kent & South East London. I provide tailored solutions that help businesses grow. From being seen by the right people to increasing lead volume quality and securing more projects, I’m here to help your business thrive.

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digital-marketing-agency-founder-max-goodman

"I actually didn’t want to leave this review because I want Max all to ourselves. He's so good at what he does - A pure lead generator! Money well spent!"

— Artificial Grass Installers

FAQ’s

1. How long does SEO take to work?

SEO is a long-term strategy. Most businesses start seeing measurable improvements in rankings and traffic within 3–6 months, depending on competition, website quality, and content consistency. The key is ongoing optimisation… the more you invest in SEO, the stronger and more sustainable your results become over time.

2. What’s the difference between SEO and PPC?

SEO focuses on earning visibility in organic search results, while PPC (Pay-Per-Click) involves paying for ads that appear at the top of search engines. PPC delivers instant visibility, while SEO builds long-term authority and traffic. The most effective approach often combines both as part of a complete Search Engine Marketing (SEM) strategy.

3. Can SEO work for local businesses?

Absolutely! Local SEO helps your business appear in nearby searches like “dentist near me” or “garden room installer in (your area).” By optimising your Google Business Profile, local citations, and on-page location signals, you can attract more local leads and customers ready to take action.