Google Shopping Agency for Small Business
Drive more sales and grow your small business with Google Shopping campaigns that put your products at the top of search results when customers are ready to buy, while only paying when shoppers engage with your listings.
What is Google Shopping?
Google Shopping is a powerful way to showcase your products directly in Google’s search results. When people search for items you sell, your products can appear with images, prices and store names right at the top of the page. This makes it easier for shoppers to compare options and buy from businesses they trust.
Google Shopping works through two main types of listings: paid Shopping Ads and free (organic) listings. Paid campaigns allow your products to appear prominently in search and across Google surfaces, while organic listings help you reach potential customers without paying for each click. Together, they can significantly increase your visibility and drive consistent sales.
At WAX, we manage both organic and paid Google Shopping campaigns. We handle everything from product feed setup and optimisation to ongoing performance tracking, helping your store attract the right customers and maximise return on ad spend.
Why work with me?
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SMEs
I only work with SME’s. Local custom goes a long way.
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Quality
Real leads from real people generates real growth.
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Affordable
No big agency costs. No hidden fees. No generic strategies.
Google Shopping Services
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We create and optimise your product feed to ensure every item meets Google’s requirements and is shown to the right audience. From titles and descriptions to images and pricing, we make sure your products are search-ready and fully compliant.
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We build and manage both paid and organic Google Shopping campaigns, structuring them for maximum visibility and return. Our data-driven approach helps you reach ready-to-buy shoppers and increase sales efficiently.
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We monitor key performance metrics such as impressions, clicks and conversions, providing clear reports that show what’s working and where to improve. You’ll always know how your ads are performing and what results you’re getting.
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We continually refine your campaigns to improve performance over time. From testing new strategies to expanding your product reach, we help your store stay competitive and keep growing month after month.
About
I’m Max, founder of WAX. A nimble marketing agency based in Sidcup, Kent. We provide bespoke digital marketing solutions for small businesses like you. Our goal is simple, get your brand seen by the right people, at the right time. PPC, SEO, Social Media, Local SEO & CRM is what we do best. Read more here.
"I actually didn’t want to leave this review because I want Max all to ourselves. He's so good at what he does - A pure lead generator! Money well spent!"
— Artificial Grass Installers
FAQ’s
1. How does Google Shopping work?
Google Shopping displays your products directly in search results when people are actively looking to buy. Each listing shows an image, price, and store name, helping shoppers compare options quickly. You can appear through both free listings and paid Shopping Ads, giving your products maximum visibility across Google.
2. Do I need an online store to use Google Shopping?
Yes, you’ll need an ecommerce website where customers can complete their purchases. Google Shopping connects your store’s product feed to your Merchant Centre and Google Ads account, allowing your listings to update automatically and display accurate pricing and stock levels.
3. What’s the difference between paid and organic Google Shopping listings?
Paid Shopping Ads appear in premium positions and let you target specific products or audiences using your ad budget. Organic listings are free placements that rely on product data and SEO. Using both together helps you increase visibility, reach more shoppers, and grow your sales efficiently.