Local Service Ads Agency for Small Business
Drive more local enquiries and grow your small business with Google Local Service Ads that put you right at the top of search results when customers are actively looking for your services; while only paying for genuine leads, not every click.
What Are Local Service Ads?
Local Service Ads (LSAs) are Google’s pay-per-lead advertising option designed specifically for local businesses. They appear right at the top of Google Search (even above traditional PPC ads) helping your business stand out when people in your area are actively looking for your services.
Unlike regular Google Ads, you only pay when a potential customer gets in touch directly through your ad; whether that’s a call, message, or booking request. This makes LSAs one of the most cost-effective ways to generate genuine local enquiries.
WAX handles everything from setup and verification to optimisation and lead tracking; making it easy for you to appear in front of high-intent customers and grow your local reputation with confidence.
Why work with me?
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SMEs
I only work with SME’s. Local custom goes a long way.
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Quality
Real leads from real people generates real growth.
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Affordable
No big agency costs. No hidden fees. No generic strategies.
LSA Services
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We take care of everything from creating your Local Service Ads account to linking your Google Business Profile and completing verification, so your ads are ready to appear at the top of Google.
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We fine-tune your LSAs to attract the right customers. This includes optimising service areas, job types, and bidding while monitoring every lead to make sure your budget delivers genuine results.
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Your Google Business Profile is key to LSA success. We help you manage your profile, encourage positive reviews, and keep your business details accurate and up to date.
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We provide clear performance reports and regular strategy reviews, helping you understand your results, improve visibility, and convert more local enquiries into real customers.
About
I’m Max, founder of WAX. A nimble marketing agency based in Sidcup, Kent. We provide bespoke digital marketing solutions for small businesses like you. Our goal is simple, get your brand seen by the right people, at the right time. PPC, SEO, Social Media, Local SEO & CRM is what we do best. Read more here.
"I actually didn’t want to leave this review because I want Max all to ourselves. He's so good at what he does - A pure lead generator! Money well spent!"
— Artificial Grass Installers
FAQ’s
1. How do Google Local Service Ads work?
Local Service Ads appear at the very top of Google when people search for services you offer in your area. You only pay when a customer contacts you directly through the ad, making it a cost-effective way to generate real local leads.
2. Do I need a Google Business Profile to run LSAs?
Yes, a verified Google Business Profile is required. It helps Google confirm your business details, location, and customer reviews; all of which influence how often your ads appear.
3. What types of businesses can use Local Service Ads?
LSAs are designed for service-based businesses like tradespeople, cleaners, landscapers, roofers, and other local professionals. If your business serves customers within a specific area, LSAs are a perfect fit.