How to Rank Higher on Google: The quick answer
Getting your business seen on Google can seem like a challenging task at times; especially when you factor in the time it takes, the manual implementation and optimisation of campaigns and competition, choosing the right strategy is paramount to both short and long-term success. At WAX, we thrive on getting seen by your customers, exactly when they’re searching for your products or service. That’s why our founder Max, has put together a few simple tips and tricks to help your business get some calls, leads and sales.
Rank Higher on Google with SEO
Search engine optimisation is the foundations of a great website. A lot of the time, it’s easy to fixate how the website looks to your own eyes, but we must always consider how the website ‘looks’ in Google’s eyes. Surprisingly, Google can’t actually see what your website looks like therefore it’s imperative you essentially tell Google what every page and image is about in order for it’s own machine learning to determine where you should rank in search results when someone is searching for your product or service.
Ensure every page has a unique meta title and description, a clear H1 tag that tells Google what your page is about and then supplement the page with relevant H2'‘s & H3’s (and H4’s where needed). Ensure all images are optimised for SEO best practise (ideally webp files) and compressed without compromising quality. Doing this ensures examples of your work or your products load fast. Images tend to be the biggest factor in page speed, therefore making your images load fast will factor into Google’s determining of your websites position in search results. Lastly, be sure to write the content. Don’t rely on AI, become a thought-leader in your space and demonstrate to both Google and your website visitors that you have authority in your space.
Rank Higher on Google with Google Ads
Google Ads is the go-to channel when it comes to PPC (Pay Per Click). I’ve been doing PPC for over 10 years, and despite all the changes in bid strategies, keywords, search terms, match types and ads, one thing will always remain the same. Quality and relevance is key. This means, selecting the right keywords and serving those keywords with relevant ads and landing pages is the sole determining factor to success in Google Ads. At WAX, we mainly work with SME’s therefore we understand that every penny counts. Creating bespoke landing pages with an offer or a USP will entice potential users to convert, buy or get in touch.
Let’s say you’re a locksmith in Kent. You want to bid on ‘locksmiths in kent’ or ‘locksmiths near me’. You’d have a campaign called ‘Locksmiths | Kent’, ad groups containing locations such as Kent, Sidcup, Bexley, Dartford etc. In those ad groups, you’d have corresponding location keywords (ideally Exact Match). You’d then have ads within those ad groups that correlate with the locations in said ad groups. You’d then have a unique landing page per ad group that correlates with the locations. This is an extremely granular approach, but one that works every time. Although, you can have one overarching location landing page (such as Kent) to reduce landing page optimisation requirements.
Once these are set up, you will want to monitor something called search terms. These are essentially what users have searched to trigger your ads being seen. If you use exact match keywords, the majority of the search terms will be highly relevant. But if you identify search terms that are not relevant (location-based businesses tend to face location-irrelevance) then you can add those locations as a negative keyword.
To Recap:
This is a very quick round-up of what to do, for expert advice and support please feel free to reach out here.
